How Yassin Baum from Mailscale.ai Plagiarized an Entire Online Business with DavidBlaire.com and "The Mind Backdoor"
An investigation into claims that Yassin Baum's "Mind Backdoor" is a wholesale copy of Tom Walker's established digital product
A bitter dispute over intellectual property has erupted in the online marketing community, with author Tom Walker publicly accusing Dubai-based entrepreneur Yassin Baum of systematically copying his entire business model, from product content to marketing infrastructure.
The Initial Discovery
The controversy began when Walker, author of "The Puppet Master's Bible," discovered a competing product called "The Mind Backdoor" being sold on DavidBlaire.com. According to Walker's initial Reddit post, the similarities were impossible to ignore.
"Side-by-side comparison shows entire paragraphs lifted word-for-word, then lightly paraphrased by an AI," Walker claimed in his public statement. He alleges that even the marketing email sequences used identical subject lines with minor modifications.
The Investigation Deepens
What started as a simple plagiarism complaint quickly evolved into something more complex. In a follow-up post, Walker revealed he had identified the alleged perpetrator: Yassin Baum, founder of mailscale.ai, operating through a company called Beyond-Media FZCO in Dubai.
According to public records and Baum's LinkedIn profile, he is positioned as an entrepreneur in the digital marketing space. However, the "David Blaire" listed as the author of "The Mind Backdoor" appears to be a fabricated identity, with Walker claiming the associated profile photo reverse-searches to multiple unrelated coaching websites.
More Than Just Content Theft
Walker's accusations extend beyond simple content plagiarism. He claims Baum replicated:
- Complete landing page architecture
- Email marketing sequences
- Pricing strategies and discount structures
- Testimonial formats
- Upsell funnel designs
"He literally took my entire digital ecosystem that took years to develop and test, ran it through ChatGPT to swap keywords, and slapped a fake persona on it," Walker stated.
Market Confusion and Business Impact
The similarities between the two offerings have reportedly created significant market confusion. Walker claims he was forced to temporarily shut down his website, tomwalker.com, after customers began questioning which product was the original. Some potential customers allegedly suspected Walker himself of being the copycat, given the near-identical nature of the sales pages.
This case highlights a growing concern in the digital product space, where the ease of AI-powered content rewriting tools makes it increasingly simple to duplicate entire business models with minimal effort.
Legal Action Pending
Walker has announced his intention to pursue legal action against Baum and Beyond-Media FZCO for:
- Copyright infringement
- Trademark violation
- Unfair competition
- Fraudulent misrepresentation
The use of a Dubai Free Zone company structure, which often provides enhanced privacy protections for business owners, may complicate any legal proceedings.
Industry Implications
This dispute raises important questions about intellectual property protection in the digital age. As AI tools become more sophisticated, the ability to rapidly clone and slightly modify existing content poses significant challenges for original creators.
The case also highlights the vulnerabilities faced by independent digital entrepreneurs, who may lack the resources to immediately combat sophisticated copying operations, especially those operating from jurisdictions with different intellectual property enforcement standards.
Response and Next Steps
At the time of publication, neither Yassin Baum nor representatives of mailscale.ai have responded to requests for comment about these allegations. The DavidBlaire.com website remains active, though Walker has called for supporters to report it as fraudulent to browser security services.
Walker continues to maintain that the only legitimate source for "The Puppet Master's Bible" is through his official channels, though his main website remains temporarily offline pending resolution of the dispute.
This developing story underscores the ongoing challenges facing digital content creators in protecting their intellectual property in an increasingly connected and AI-enabled global marketplace.
Tobi Miles is a University of Florida graduate turned globe-trotting culinary explorer and digital nomad expert. As the founder of "Bytes & Bites," he combines his passion for international cuisine with practical advice on remote work, inspiring others to experience the world through food and cultural immersion. With 32 countries under his belt and a knack for uncovering hidden culinary gems, Tobi is redefining the intersection of work, travel, and gastronomy for a new generation of adventurers.
