Top 25 Things To Do in Seoul

As the sun sets over Seoul, the narrow alleys of Gwangjang Market come alive. The sizzle of hotteok pancakes on well-worn griddles mingles with the chatter of ajummas hawking their specialties. Neon signs cast a warm glow over diners perched on plastic stools, savoring piping hot bowls of kimchi jjigae. This sensory whirlwind is your introduction to a city where ancient traditions and cutting-edge innovations collide in the most delightful ways.

Seoul's story stretches back over 600 years, evident in its grand palaces and city gates that stand proud amidst gleaming skyscrapers. But don't let the weight of history fool you – this is a city with its eyes firmly on the future. From the world's fastest internet speeds to the global phenomenon of K-pop, Seoul is constantly pushing boundaries and setting trends.

Whether you're drawn by the promise of mouthwatering Korean barbecue, the allure of K-beauty shopping sprees, or the chance to find your zen in a traditional tea ceremony, Seoul offers a dizzying array of experiences. So grab your T-money card and get ready to explore – here are the 25 best things to do in this captivating South Korean capital.

Wander Through Gyeongbokgung Palace

Step into the heart of Korea's royal past at Gyeongbokgung, the largest and most impressive of Seoul's five grand palaces. Built in 1395, this sprawling complex served as the main royal palace of the Joseon dynasty. As you pass through the imposing Gwanghwamun Gate, you'll find yourself transported to a world of elegant pavilions, serene gardens, and intricate wooden architecture. Don't miss the changing of the guard ceremony, a colorful spectacle of traditional costumes and ancient rituals. For a truly magical experience, visit during cherry blossom season when the palace grounds are carpeted in delicate pink petals.

Key Information:

• Location: 161 Sajik-ro, Jongno-gu, Seoul
• Hours: Wed-Mon 9:00 AM - 6:00 PM (Closed Tuesdays)
• Admission: ₩3,000 for adults

Why Visit: Gyeongbokgung offers the most comprehensive look at Korea's royal heritage and architectural beauty in one stunning location.

Insider Tip: Rent a hanbok (traditional Korean attire) from one of the nearby shops for free palace admission and picture-perfect photo opportunities.

Savor Street Food at Gwangjang Market

Dive taste buds first into Seoul's culinary scene at Gwangjang Market, a feast for all senses. This bustling maze of food stalls and textile shops has been feeding hungry Seoulites since 1905. The market really comes alive in the evenings when office workers and tourists alike flock here for quick, delicious meals. Pull up a stool at any of the crowded stands and sample local favorites like bindaetteok (mung bean pancakes), tteokbokki (spicy rice cakes), and the infamous sannakji (live octopus). Wash it all down with a cup of makgeolli, a cloudy rice wine that pairs perfectly with the market's savory treats.

Key Information:

• Location: 88 Changgyeonggung-ro, Jongno-gu, Seoul
• Hours: Open 24/7 (individual stall hours may vary)
• Price Range: ₩3,000 - ₩10,000 per dish

Why Visit: Gwangjang Market offers the most authentic and diverse street food experience in Seoul, all under one historic roof.

Insider Tip: Look for stalls with long lines of locals – they usually serve the best food. Don't be shy about asking for smaller portions to sample more dishes!

Explore Bukchon Hanok Village

Nestled between Gyeongbokgung and Changdeokgung palaces, Bukchon Hanok Village feels like a step back in time. This charming neighborhood is home to hundreds of hanok, traditional Korean houses with their distinctive curved tile roofs and elegant wooden frames. Unlike many of Seoul's historical attractions, Bukchon is a living, breathing community where residents still go about their daily lives. Wander the narrow alleys, popping into quaint teahouses, artisan workshops, and small museums along the way. For the best views, climb to the top of Gahoe-dong Hill and watch the sunset paint the sea of traditional rooftops in golden hues.

Key Information:

• Location: 37 Gyedong-gil, Jongno-gu, Seoul
• Hours: Always open (individual businesses have varying hours)
• Admission: Free to explore

Why Visit: Bukchon offers a rare glimpse into Seoul's traditional architecture and way of life, right in the heart of the modern city.

Insider Tip: Visit early on weekday mornings to avoid crowds and capture stunning photos without throngs of tourists in the background.

Get Inspired at Dongdaemun Design Plaza

Dongdaemun Design Plaza (DDP) is a striking example of Seoul's forward-thinking approach to urban spaces. Designed by world-renowned architect Zaha Hadid, this futuristic silver behemoth looks like it could have landed from outer space. The curving, spaceship-like exterior houses a variety of design-focused exhibitions, fashion shows, and cultural events. Even if you're not attending a specific event, it's worth exploring the building's unique architecture and the surrounding park. At night, the structure comes alive with LED roses that bloom across the rooftop garden, creating a mesmerizing light show.

Key Information:

• Location: 281 Eulji-ro, Jung-gu, Seoul
• Hours: Tue-Sun 10:00 AM - 7:00 PM (Closed Mondays)
• Admission: Free (some exhibitions may have separate fees)

Why Visit: DDP showcases Seoul's cutting-edge design scene and hosts some of the city's most innovative events and exhibitions.

Insider Tip: Visit after dark to see the LED rose garden in full bloom and enjoy the night markets that often pop up around the plaza.

Shop Till You Drop in Myeongdong

For shopaholics, Myeongdong is nothing short of paradise. This bustling neighborhood is the epicenter of Seoul's beauty and fashion scene, with streets lined with both international brands and local Korean labels. It's ground zero for K-beauty enthusiasts, with stores like Innisfree, Etude House, and Olive Young offering endless shelves of skincare and cosmetics. As day turns to night, the area transforms into a lively street food haven, with vendors selling everything from tornado potatoes to grilled lobster tails. Whether you're hunting for the perfect face mask or just want to people-watch, Myeongdong pulses with energy from morning till night.

Key Information:

• Location: Myeongdong, Jung-gu, Seoul
• Hours: Most shops open 10:00 AM - 10:00 PM
• Price Range: Varies widely depending on purchases

Why Visit: Myeongdong offers the ultimate Korean shopping experience, from high-end department stores to quirky street vendors.

Insider Tip: Many cosmetics shops offer free sheet masks as samples – don't be shy about asking for them, especially if you make a purchase!

Hike Bukhansan National Park

Escape the urban jungle and embrace Seoul's natural beauty at Bukhansan National Park. Just a short subway ride from the city center, this mountain paradise offers a refreshing break from the hustle and bustle. With multiple trails of varying difficulty, there's a hike for everyone from casual walkers to serious trekkers. The most popular route leads to Baegundae Peak, the park's highest point at 836 meters. From here, you'll be rewarded with panoramic views of Seoul sprawling out below. Along the way, you'll pass ancient fortress walls, serene Buddhist temples, and perhaps even spot some of the park's resident wildlife.

Key Information:

• Location: 262 Bogukmun-ro, Seongbuk-gu, Seoul
• Hours: Always open
• Admission: Free

Why Visit: Bukhansan offers a perfect blend of outdoor adventure and cultural exploration, all within easy reach of central Seoul.

Insider Tip: Pack a picnic and plenty of water – there are beautiful spots to rest and refuel along the trails, but options for buying food in the park are limited.

Travel Through Time at the National Museum of Korea

Dive deep into Korea's rich cultural heritage at the National Museum of Korea, a treasure trove of historical artifacts and art. This massive complex houses over 220,000 pieces, ranging from prehistoric tools to exquisite Joseon dynasty paintings. The outdoor garden is home to pagodas and stone statues, offering a peaceful respite between galleries. Don't miss the ten-story Gyeongcheonsa Pagoda, a stunning example of Goryeo dynasty craftsmanship. With free admission and excellent English signage, it's the perfect place to gain a comprehensive understanding of Korean history and art.

Key Information:

• Location: 137 Seobinggo-ro, Yongsan-gu, Seoul
• Hours: Mon, Tue, Thu, Fri, Sun 10:00 AM - 6:00 PM; Wed, Sat 10:00 AM - 9:00 PM (Closed Jan 1, Lunar New Year, Chuseok)
• Admission: Free

Why Visit: The National Museum offers the most comprehensive look at Korean history and culture in one world-class institution.

Insider Tip: Download the museum's free app for self-guided audio tours in multiple languages.

Stroll Along Cheonggyecheon Stream

In the heart of bustling downtown Seoul, Cheonggyecheon Stream provides a surprising oasis of calm. This 11-kilometer-long urban renewal project transformed a covered sewage canal into a beautiful public space. Start your walk at the stream's origin point, marked by a towering glass fountain. As you follow the water's path, you'll pass under dozens of bridges, each with its own unique design. The stream is sunken below street level, creating a peaceful retreat from the city's chaos. It's especially magical at night when colorful lights illuminate the water and local couples stroll hand in hand.

Key Information:

• Location: Starts at Cheonggye Plaza, Taepyeong-ro, Jung-gu, Seoul
• Hours: Always open
• Admission: Free

Why Visit: Cheonggyecheon offers a serene escape in the heart of Seoul, perfect for a romantic walk or a moment of quiet reflection.

Insider Tip: Visit during the annual Seoul Lantern Festival in November when the stream is decorated with hundreds of illuminated lanterns.

Experience K-Pop Culture at SMTOWN

Dive headfirst into the glitzy world of K-pop at SMTOWN, a multi-story complex dedicated to one of Korea's biggest entertainment companies. Even if you're not a die-hard fan, the interactive exhibits and high-tech displays offer a fascinating look at the phenomenon that's taken the world by storm. Try your hand at dancing to famous K-pop choreography, record your own music video, or browse endless shelves of merchandise. The hologram theater hosts virtual concerts that will make you feel like you're at a live show. Cap off your visit with a trip to the rooftop café for Instagram-worthy desserts and city views.

Key Information:

• Location: 513 Yeongdong-daero, Gangnam-gu, Seoul
• Hours: Mon-Fri 12:00 PM - 9:00 PM; Sat-Sun 11:00 AM - 9:00 PM
• Admission: ₩20,000 for adults (some attractions have additional fees)

Why Visit: SMTOWN offers the most immersive look into K-pop culture, perfect for both hardcore fans and curious newcomers.

Insider Tip: Check the schedule for fan events – you might catch a glimpse of your favorite idols if you time your visit right!

Find Peace at Jogyesa Temple

Tucked away in the bustling Insadong neighborhood, Jogyesa Temple offers a pocket of tranquility amidst the urban chaos. As the headquarters of Korean Buddhism, this temple plays a central role in the country's spiritual life. The main hall, Daeungjeon, is a riot of color with its intricately painted exterior and towering statue of Buddha inside. In the courtyard, ancient trees draped with colorful lanterns create a serene atmosphere. Time your visit for the early morning or evening to witness the haunting sounds of chanting monks. During Buddha's birthday in May, the temple comes alive with festivities and is adorned with thousands of lanterns.

Key Information:

• Location: 55 Ujeongguk-ro, Jongno-gu, Seoul
• Hours: Always open
• Admission: Free

Why Visit: Jogyesa provides a peaceful retreat and a chance to experience living Buddhist culture in the heart of Seoul.

Insider Tip: Participate in the temple's "Temple Stay" program for a deeper dive into Buddhist practices, including meditation and tea ceremonies.

Take in the View from N Seoul Tower

Perched atop Namsan Mountain, N Seoul Tower (also known as Namsan Tower) offers unparalleled 360-degree views of the sprawling metropolis below. Take a cable car or hike up the mountain, then zoom to the observation deck in a high-speed elevator. On clear days, you can see all the way to the surrounding mountains. The tower is especially romantic at night when the city lights twinkle below. Don't miss the "Locks of Love" fence, where couples attach padlocks as a symbol of their commitment. Even if heights aren't your thing, the restaurants and cafes at the tower's base offer plenty of reasons to visit.

Key Information:

• Location: 105 Namsangongwon-gil, Yongsan-gu, Seoul
• Hours: Mon-Fri, Sun 10:00 AM - 11:00 PM; Sat 10:00 AM - 12:00 AM
• Admission: ₩16,000 for adults (observation deck)

Why Visit: N Seoul Tower provides the most spectacular panoramic views of Seoul, day or night.

Insider Tip: Time your visit for sunset to watch the city transition from day to night – but arrive early, as this is a popular time to visit.

Discover Korea's Royal Treasures at Changdeokgung Palace

Often overlooked in favor of its grander neighbor Gyeongbokgung, Changdeokgung Palace offers a more intimate look at royal life during the Joseon dynasty. This UNESCO World Heritage site is renowned for its harmonious blend of architecture and nature. The real gem is the Secret Garden, a meticulously landscaped area once reserved for the royal family. Wander past serene ponds, elegant pavilions, and ancient trees, some over 300 years old. The palace's more modest size and quieter atmosphere make it perfect for those seeking a peaceful historical experience.

Key Information:

• Location: 99 Yulgok-ro, Jongno-gu, Seoul
• Hours: Tue-Sun 9:00 AM - 6:00 PM (Closed Mondays)
• Admission: ₩3,000 for adults (additional ₩5,000 for Secret Garden tour)

Why Visit: Changdeokgung offers the most beautiful example of traditional Korean landscape architecture in its famed Secret Garden.

Insider Tip: Book your Secret Garden tour in advance, especially during peak

seasons – spaces are limited and often sell out.

Ride the Waves at Hangang Park

The Han River, or Hangang, is Seoul's lifeline, and the parks lining its banks are the city's playground. Of the many riverside parks, Yeouido Hangang Park stands out as a hub of activity. Rent a bicycle and cruise along the dedicated paths, or try your hand at windsurfing if you're feeling adventurous. On warm evenings, join locals for picnics on the grassy banks – convenience stores nearby sell everything you need for an impromptu feast. Don't miss the Banpo Bridge Rainbow Fountain show, where water jets create a dazzling display set to music.

Key Information:

• Location: 330 Yeouidong-ro, Yeongdeungpo-gu, Seoul
• Hours: Always open
• Admission: Free (activities like bike rentals have separate fees)

Why Visit: Hangang Park offers the best outdoor recreational activities in Seoul, from leisurely picnics to water sports.

Insider Tip: Time your visit for the Seoul International Fireworks Festival in October for a spectacular pyrotechnic show over the river.

Get Your Game On in Hongdae

Hongdae, the area around Hongik University, pulses with youthful energy and creativity. By day, browse quirky boutiques and watch street performers showcase their talents. As night falls, the neighborhood transforms into Seoul's hottest party district. Start your evening with some noraebang (karaoke) – even if you're shy, the private rooms and flowing soju will have you belting out K-pop hits in no time. Then, hop between energetic dance clubs or settle into a cozy indie music venue. For a uniquely Korean experience, check out a board game café where you can play everything from classic card games to the latest strategy board games.

Key Information:

• Location: Area around Hongik University Station, Mapo-gu, Seoul
• Hours: Most venues open until late night/early morning
• Price Range: Varies by venue

Why Visit: Hongdae offers the most diverse and energetic nightlife scene in Seoul, catering to all tastes and budgets.

Insider Tip: Look for the 'Hongdae Playground' on weekend afternoons – it hosts a flea market where local artists sell unique handmade goods.

Pamper Yourself at a Jjimjilbang

For a truly unique Korean experience, spend a few hours (or even overnight) at a jjimjilbang, or traditional Korean spa. These gender-segregated bathhouses offer a range of facilities, from hot tubs and saunas to massage areas and sleeping rooms. Dragon Hill Spa in Yongsan is a popular choice, with its rooftop garden and various themed saunas. Strip down in the bathing areas (nudity is required here), then don the provided cotton shorts and shirt to explore the common areas. Don't miss the salt rooms or the traditional body scrub service – it's not for the faint of heart, but you'll emerge feeling baby-soft.

Key Information:

• Location: 40-712 Hangangno 3(sam)-ga, Yongsan-gu, Seoul
• Hours: Open 24/7
• Admission: ₩12,000 for adults (additional services have separate fees)

Why Visit: A jjimjilbang offers the most authentic way to experience Korean spa culture and relaxation techniques.

Insider Tip: Bring your own toiletries and a clean pair of underwear – everything else, including towels and pajamas, is provided.

Embrace Tranquility at Bongeunsa Temple

For a spiritual retreat in the heart of Seoul's most modern district, head to Bongeunsa Temple. This Buddhist temple, founded in 794, offers a stark contrast to the gleaming skyscrapers of Gangnam that surround it. The highlight is the towering statue of Maitreya Buddha, which watches over the temple grounds with a serene expression. Participate in the temple's "Temple Life" program to try your hand at meditation, tea ceremonies, and even monastic meals. The lantern festival during Buddha's birthday is particularly beautiful, with thousands of colorful lanterns illuminating the night.

Key Information:

• Location: 531 Bongeunsa-ro, Gangnam-gu, Seoul
• Hours: Always open
• Admission: Free

Why Visit: Bongeunsa provides a peaceful oasis and cultural experience in the midst of Seoul's most modern district.

Insider Tip: Check the temple's schedule for free Seon (Zen) meditation classes offered in English.

Travel Back in Time at Namsangol Hanok Village

Step into Seoul's past at Namsangol Hanok Village, a collection of restored traditional Korean houses set in a peaceful garden. Unlike Bukchon, which is a living neighborhood, Namsangol is designed as a living museum. Explore the five hanok houses, each representing a different social class from the Joseon era. Try on hanbok (traditional Korean clothing) for a small fee and participate in traditional craft workshops. The village often hosts cultural performances and ceremonies, giving visitors a glimpse into Korea's rich cultural heritage.

Key Information:

• Location: 28 Toegye-ro 34-gil, Jung-gu, Seoul
• Hours: Tue-Sun 9:00 AM - 8:00 PM (Closed Mondays)
• Admission: Free

Why Visit: Namsangol offers the most accessible and comprehensive look at traditional Korean architecture and lifestyle in central Seoul.

Insider Tip: Visit on weekends to catch free traditional performances, including music and dance.

Indulge in Korean BBQ in Mapo-gu

No trip to Seoul is complete without experiencing the sizzle and smoke of Korean barbecue. While you can find great barbecue all over the city, Mapo-gu district is renowned for its high concentration of top-notch gogi-jip (meat restaurants). Head to Galmaegisal Street, named after a particularly tender cut of pork skirt meat. Pick a bustling restaurant, order a selection of meats, and get ready to cook at your table. Don't forget the banchan (side dishes) – the more, the merrier. Wrap your perfectly grilled meat in lettuce leaves with garlic, kimchi, and ssamjang (spicy dipping sauce) for the full Korean BBQ experience.

Key Information:

• Location: Galmaegisal Street, Mapo-gu, Seoul
• Hours: Most restaurants open from 11:00 AM - late night
• Price Range: ₩15,000 - ₩30,000 per person

Why Visit: Mapo-gu offers the most authentic and delicious Korean BBQ experience in Seoul.

Insider Tip: Look for restaurants that specialize in one type of meat – they often have the highest quality and most expertise in preparation.

Get Lost in Starfield COEX Mall

COEX Mall isn't just a shopping center – it's a small city unto itself. This massive complex houses hundreds of stores, a sprawling food court, an aquarium, and even a museum. The crown jewel is the Starfield Library, an Instagram-famous spot with towering bookshelves holding over 50,000 titles. Grab a coffee and settle into one of the cozy reading nooks, or simply admire the architectural beauty. Movie buffs should check out the Megabox cinema, which often screens both Hollywood blockbusters and Korean films with English subtitles.

Key Information:

• Location: 513 Yeongdong-daero, Gangnam-gu, Seoul
• Hours: 10:30 AM - 10:00 PM daily
• Admission: Free (individual attractions may have separate fees)

Why Visit: COEX offers the most diverse indoor entertainment options in Seoul, perfect for rainy days or extreme weather.

Insider Tip: Check out the B1 level for a huge variety of Korean street food-style eateries at more affordable prices than the main food court.

Explore the DMZ

For a sobering look at Korea's divided history, take a day trip to the Demilitarized Zone (DMZ) separating North and South Korea. While it might seem like an unusual tourist destination, the DMZ offers unique insights into one of the world's last Cold War frontiers. Most tours include stops at the Joint Security Area (JSA), where you can technically step into North Korean territory, and the Third Tunnel, one of several tunnels allegedly dug by North Korea for a potential invasion. The Dora Observatory allows you to peer into North Korea with binoculars, offering a rare glimpse of life across the border.

Key Information:

• Location: Various tour operators offer DMZ tours from Seoul
• Hours: Tours typically last 6-8 hours
• Price: Around ₩100,000 - ₩150,000 per person

Why Visit: The DMZ tour provides the most poignant reminder of Korea's divided history and the ongoing tensions on the peninsula.

Insider Tip: Book your tour well in advance and bring your passport – security checks are stringent, and tour spots are limited.

Unleash Your Inner Child at Lotte World

For a day of pure fun and excitement, head to Lotte World, one of the world's largest indoor theme parks. This massive complex features both indoor and outdoor areas, ensuring a good time regardless of the weather. Thrill-seekers can get their adrenaline fix on roller coasters and drop towers, while gentler souls might prefer the carousel or boat rides. The park's themes draw heavily from Korean folklore, offering a unique twist on the typical theme park experience. Don't miss the spectacular parades and shows that take place throughout the day.

Key Information:

• Location: 240 Olympic-ro, Songpa-gu, Seoul
• Hours: 9:30 AM - 10:00 PM daily (hours may vary by season)
• Admission: ₩55,000 for adults (discounts available for evening admission)

Why Visit: Lotte World offers the most comprehensive theme park experience in Seoul, suitable for all ages and weather conditions.

Insider Tip: Visit on a weekday to avoid long queues, and consider buying a "Magic Pass" to skip lines on popular rides.

Find Serenity at Seoul Forest

Escape the urban jungle at Seoul Forest, a sprawling green space often compared to New York's Central Park. This former royal hunting ground has been transformed into a nature lover's paradise, complete with walking trails, wetlands, and even a small deer enclosure. Rent a bike to explore the park's vast expanse, or pack a picnic and find a quiet spot by the Han River. The Butterfly Garden is a particular highlight in spring and summer, while the fall foliage makes for stunning photos. It's the perfect place to unwind after days of city exploration.

Key Information:

• Location: 273 Ttukseom-ro, Seongdong-gu, Seoul
• Hours: 5:00 AM - 10:00 PM daily
• Admission: Free

Why Visit: Seoul Forest provides the most diverse urban nature experience in the city, from manicured gardens to wild ecological areas.

Insider Tip: Check out the Seoul Forest Galleria, a complex of cafes and restaurants with great views of the park, for a relaxing meal after your walk.

Immerse Yourself in Art at Leeum Museum of Art

The Leeum Museum of Art is a must-visit for art enthusiasts, showcasing an impressive collection of both traditional Korean art and international contemporary works. The museum itself is a work of art, designed by three renowned architects: Mario Botta, Jean Nouvel, and Rem Koolhaas. Each building houses a different collection, from ancient Korean celadon and Buddha statues to works by modern masters like Warhol and Rothko. The seamless blend of old and new mirrors Seoul's own juxtaposition of tradition and modernity.

Key Information:

• Location: 60-16 Itaewon-ro 55-gil, Yongsan-gu, Seoul
• Hours: Tue-Sun 10:00 AM - 6:00 PM (Closed Mondays)
• Admission: ₩18,000 for adults

Why Visit: Leeum offers the most comprehensive and well-curated art experience in Seoul, spanning centuries and continents.

Insider Tip: Don't miss the Black Box, an immersive digital art space featuring rotating exhibitions by contemporary artists.

Sip Makgeolli in Insadong

Insadong, a neighborhood known for its traditional crafts and antique shops, is also one of the best places to experience makgeolli, Korea's traditional rice wine. This slightly sweet, milky alcoholic beverage has been enjoying a renaissance in recent years. Head to a traditional makgeolli bar, where the rice wine is served in brass kettles alongside an array of savory pancakes and side dishes. Try different flavors like chestnut or black bean, and don't be surprised if you find yourself joining in on a round of drinking games with the locals.

Key Information:

• Location: Insadong-gil, Jongno-gu, Seoul
• Hours: Most bars open from late afternoon to midnight
• Price Range: ₩10,000 - ₩20,000 per person

Why Visit: Insadong offers the most authentic makgeolli experience in a neighborhood steeped in traditional Korean culture.

Insider Tip: Look for "makgeolli suljip" signs – these specialized bars often have the best quality and variety of rice wines.

Shop for Unique Souvenirs at Common Ground

For a shopping experience that's as cool as it is convenient, head to Common Ground, the world's largest container shopping mall. This complex, made up of 200 bright blue shipping containers, houses a mix of hip local brands, vintage shops, and unique concept stores. It's the perfect place to pick up one-of-a-kind souvenirs or cutting-edge Korean fashion. The central courtyard often hosts events, from mini-concerts to art installations. When you need a break, head to the rooftop for a drink with a view or grab a bite at one of the trendy eateries.

Key Information:

• Location: 17-2 Jayang-dong, Gwangjin-gu, Seoul
• Hours: 11:00 AM - 10:00 PM daily
• Price Range: Varies by store

Why Visit: Common Ground offers the most unique shopping experience in Seoul, with a focus on emerging Korean designers and brands.

Insider Tip: Visit on weekday afternoons to avoid crowds and have a more relaxed shopping experience.

Structuring Your Seoul Adventure: A 7-Day Itinerary

Now that we've explored Seoul's top attractions, let's put it all together into a week-long itinerary that will help you make the most of your visit to this dynamic city.

Days 1-2: Historic Seoul

Start your Seoul adventure by diving into the city's rich history.

• Begin at Gyeongbokgung Palace, timing your visit for the changing of the guard ceremony
• Explore nearby Bukchon Hanok Village, stopping for lunch at a traditional teahouse
• Visit Changdeokgung Palace and its Secret Garden in the afternoon
• End your day with a stroll along Cheonggyecheon Stream

On day two:

• Start early at Jogyesa Temple to witness morning chanting
• Spend the morning exploring Insadong's traditional craft shops and galleries
• Have lunch at Gwangjang Market, sampling various street food delicacies
• Visit the National Museum of Korea in the afternoon
• Cap off the day with a visit to N Seoul Tower for sunset views over the city

Days 3-4: Modern Seoul

Shift gears to experience Seoul's cutting-edge side.

• Begin at Dongdaemun Design Plaza, exploring its futuristic architecture and exhibitions
• Shop till you drop in nearby Myeongdong
• Spend the afternoon at COEX Mall, making sure to visit the Starfield Library
• In the evening, head to Hongdae for dinner and nightlife

For day four:

• Start with a morning visit to Bongeunsa Temple for a taste of tranquility in bustling Gangnam
• Spend the afternoon at Lotte World for some theme park thrills
• In the evening, enjoy a performance at SMTOWN or another K-pop venue

Day 5: Nature and Relaxation

Take a break from urban exploration with some green spaces and relaxation.

• Begin with a morning hike in Bukhansan National Park
• Have a picnic lunch by the Han River at Yeouido Hangang Park
• Spend the afternoon unwinding at a jjimjilbang
• Enjoy a dinner cruise on the Han River

Day 6: Day Trip

Venture beyond Seoul's city limits.

• Take a day trip to the DMZ for a sobering look at Korea's divided history
• Alternatively, visit Nami Island for scenic beauty and romance
• Return to Seoul for a traditional Korean barbecue dinner in Mapo-gu

Day 7: Flexible Exploration

Use your last day to revisit favorites or explore based on your interests.

• Art lovers: Spend the morning at Leeum Museum of Art
• Nature enthusiasts: Explore Seoul Forest
• Shoppers: Check out Common Ground for unique souvenirs
• Foodies: Take a cooking class to learn how to make Korean dishes
• In the evening, head to Insadong for a farewell dinner and makgeolli tasting

Remember, this itinerary is just a suggestion. Seoul is a city that rewards exploration, so don't be afraid to wander off the beaten path or linger longer in places that capture your interest. Each neighborhood has its own unique charm, and some of your best memories might come from unexpected discoveries.

Whether you're captivated by the city's royal palaces, energized by its cutting-edge technology, or simply can't get enough of the food, Seoul is a city that leaves a lasting impression. From the tranquil temples to the pulsing K-pop beats, from mouthwatering street food to serene mountain trails, Seoul offers a perfect blend of experiences for every type of traveler.

So grab your T-money card, brush up on your Korean phrases, and get ready to explore one of Asia's most dynamic capitals. Seoul's unique mix of old and new, tradition and innovation, is waiting to be discovered. Who knows? You might just find yourself planning your next visit before you've even left!