Salem is a north-coast city in Massachusetts known for its rich history and eclectic attractions. Most famous for the 1962 Salem Witch Trials, it has become a hot destination for supernatural tours and occult experiences.
Aside from witch museums and related landmarks, Salem has much more to offer tourists and locals when it comes to entertainment. The city is home to unique art, culture, dining, and shopping venues that will make your visit worth it.
While Salem attracts thousands of tourists yearly for its haunted houses and spooky memorials, there are plenty of other activities to enjoy throughout the city. Some of the best things to do include Tours of the Freedom Trail and the Punto Urban Art Museum. Witch enthusiasts can embark on a Hocus Pocus Tour or walk through the Salem Witch Village.
Located near Boston, there is no shortage of activities to enjoy in and around Salem. Visitors may come for the witch attractions, but will stay for the delicious food tours and unique cultural experiences. Read on to discover 60 activities to enjoy during your next trip to Salem that you won’t find anywhere else.
1. Hocus Pocus Tours
Hocus Pocus Tours offers an essential experience for anyone visiting Salem. The tour is taken on foot, exploring some of the most significant landmarks in the city.
As the name suggests, the focus of the tour is centered on the Salem Witch Trials. This locally-owned company has won several awards over the years for the fun and educational experience it provides.
2. The House of Seven Gables
The House of Seven Gables is a national historic landmark located on Derby Street in Salem. It was named after the 7 gables, or triangular roof sections, featured on the property.
There has since been a novel based on the location, written by Nathaniel Hawthorne in 1851. Guests can visit this attraction daily to marvel at the unique colonial-style architecture.
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3. Salem Witch Village
📍Map It: 282 Derby St, Salem, MA 01970 | Phone: (978) 740-2929 | Hours: Open daily 10 am - 5 pm
The Salem Witch Village is another must-see attraction for witchcraft enthusiasts. During your visit, expect to learn about witch history through various exhibits.
In addition to providing insight on Salem’s historical past, there are souvenir shops to browse on the property. If you are daring enough, you can even take a haunted house tour before you leave!
4. Liberty Trail Boston Tours
Salem is conveniently located just under an hour away from Boston. Those who are in the general area can take advantage of Liberty Trail Boston Tours, one of the best historical tours the city has to offer.
Take a break from haunted houses and spend the day learning about the late 1700s time period. Experienced local tour guides offer insight on real stories from the city’s historical past.
5. Boston’s Politically Incorrect North End Food Tour
This is an unforgettable food touring experience for those exploring Boston while traveling to Salem. The tour will take you around the Northend neighborhood, stopping at several local restaurants.
The places on the map include everything from local favorites to lesser known hole in the wall restaurants. Regardless of your preferences, you are sure to find something delicious on this exciting tour!
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6. Gallows Hill Museum and Theater
The Gallows Hill Museum and Theater is an exciting and spooky attraction in Salem. It offers a 4D theater experience to guests, including terrifying holograms and ghost projections.
The goal of the museum is to provide an immersive look into the Salem Witch Trials. In addition to a few scares and laughs, you are sure to leave the theater with some new knowledge about Salem’s history.
7. Witch House Museum
Another witch museum, this location is definitely worth visiting during a vacation in Salem, Massachusetts. The structure was originally known as the Jonathan Corwin House, named after the Judge who lived there.
It has since been converted into a museum that is open to the public daily. Guests can explore the only standing house that has a direct connection to the Salem Witch Trials.
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8. Stranger Things Mural
📍Map It: 38 Peabody St, Salem, MA 01970
The Stranger Things Mural is one of Salem’s best kept secrets. Located north of Boston, this street art mural is hidden between buildings in the city.
If you can find it, there are plenty of photo opportunities in front of the colorful artwork. It is the perfect place to stop while wandering around Salem or after visiting the Punto Urban Art Museum.
Magika, also known as the Chapel of Archangel Michael, is a psychic in Salem. If you believe in the supernatural, this place is certainly worth a visit.
Sit down for a reading with a professional psychic or browse the traditional witchcraft store. Keep in mind before you visit that all readings and consultations are paid in cash only, while merchandise can be purchased with card.
10. Salem Common
Salem Common is public park comprised of 8 acres of grassy land. It has existed since the 1700s, and holds plenty of historical value. Some of the most popular things to do here include setting up a picnic on the expansive fields and embarking on historical walking tours.
Related Read: 33 Romantic Getaways in New England
11. Salem Willows Park
📍Map It: 165 Fort Ave, Salem, MA 01970 | Phone: (978) 745-0251 | Hours: Open daily 11 am - 9 pm | Entrance: Free
Salem Willows Park is located near the water with breathtaking seaside views. In addition to the naturally beautiful atmosphere, the park contains plenty of outdoor activities.
These range from picnic areas to shaded walkways and open grass fields. There are also indoor attractions to explore, including a video arcade with delicious popcorn for purchase. It is the perfect place to spend the day with family by the seaside.
12. Bewitched Statue
📍Map It: Salem, MA 01970 | Hours: Open 24 hours | Entrance: Free
The Bewitched Statue is a famous monument located in Lappin Park. It commemorates the sitcom series “Bewitched”, which was filmed in the city.
The 9-foot tall bronze statue is easily accessible by foot once you get to the park. Fans of the television show can snap a picture with their favorite character while visiting!
13. Tours of the Freedom Trail
📍Map It: 139 Tremont St, Boston, MA 02111 | Phone: (617) 794-7512 | Website | Hours: Weekdays 9:30 am - 4 pm, Weekends 9:30 am - 5 pm | Entrance: $20 for adults, $17 for students and seniors, $8 for children
Tours if the Freedom Trail provides an educational experience during a trip to the greater Boston area. Costumed tour guides will take you on a walking adventure through the city’s most historical areas.
Explore and learn about landmarks on the Freedom Trail from the 18th century. When it comes to immersive historical experiences near Salem, it doesn’t get much better than this!
14. Punto Urban Art Museum
The Punto Urban Art Museum is an excellent daytime activity for those visiting Salem’s “El Punto” neighborhood. The venue features a series of murals painted by local and world famous artists.
There are over 75 large scale pieces of art available for viewing on the premises. In addition to the artwork exhibits inside the museum, it is located near street art murals on the buildings nearby.
15. Mahi Harbor Tours
Mahi Cruises is located on Salem’s Pickering Wharf in the downtown area of the city. As suggested by the name, it provides several tour options by boat.
There is an option to join a public tour or book a private experience. Prices start at $24 per person for a standard tour. Private events can be booked by contacting the staff in advance.
16. Independence Park
📍Map It: Lothrop St, Beverly, MA 01915 | Hours:Open 24 hours | Entrance: Free
Independence Park is a beautiful, scenic destination in the nearby town of Beverly, Massachusetts. Visitors of Salem can take a short 15 minute drive to this charming outdoor area.
One of the park’s best features is the connected sand beach along the Beverly Channel. Visitors can sit on a blanket and watch the water or have an afternoon picnic. Families with children can take advantage of open space to run around on the nearby grass.
17. Ropes Mansion
The Ropes Mansion and Garden is a late 1720s mansion in the McIntire Historic District. The historical landmark has been converted into a museum open to the public. Visitors can enter to explore the Georgian Colonial mansion year round at no charge.
HausWitch is one of Salem’s best boutique stores. It has many unique vintage offerings, from tasteful furniture pieces to souvenirs.
Witchcraft enthusiasts can browse through handmade goods and magical pieces available for purchase. The shop also has a large selection of crystals for healing and other purposes.
19. Salem Witch Museum
The Salem Witch Museum is a must-do list item when visiting Salem. Guests are able to view life-sized exhibits while walking through the different areas of the museum.
You will basically learn everything you need to know about the Salem Witch Trials. There are tour opportunities to take advantage of within the museum, which includes staged sets representing events from that time period.
20. Peabody Essex Museum
📍Map It: 161 Essex St, Salem, MA 01970 | Phone: (978) 745-9500 | Website | Hours: Thursday 10 am - 5 pm, Friday 10 am - 7 pm, Saturday-Monday 10 am - 5 pm, Closed Tuesday-Wednesday | Entrance: $54 per person
If you are looking for a rich cultural experience while visiting Salem, the Peabody Essex Museum is the place to go. The museum exhibits a collection of work from artists all around the world.
With its location in Salem, there are areas dedicated to the Salem Witch Trials, as expected. Originally established in 1799, there are hundreds of artifacts and pieces of art that have been collected through the years.
21. Red Rock Park
Red Rock Park is situated on the beach, offering beautiful ocean views to its visitors. Along with actual red rock formations to climb on, there are smaller tidal pools to swim in along the shore.
This is the perfect daytime activities for families, especially those with small children. In addition to the beach section, the park has several sitting areas and open grass fields for running and playing sports.
22. Proctor's Ledge
Proctor’s Ledge is a famous memorial area to visit in Salem. The Ledge itself was the location of several executions during the Salem Witch Trials.
Current day, there is a memorial situated at the bottom of the existing ledge. It was created to commemorate the 9 people who were hung during the trials.
Proctor’s Ledge is generally regarded as a quiet and peaceful place to visit. The memorial is an interesting thing to view between all the museums and haunted houses during your Salem vacation.
23. Real Pirates Salem
📍Map It: Forten Park, 285 Derby Street #5 Charlotte, Salem, MA 01970 | Phone: (978) 259-1717 | Website | Hours: Open daily 10 am - 6 pm
Real Pirates Salem is a museum exhibition centered around the tale of “Black Sam.” The true story is based on Sam Bellamy and his love, Maria Hallett.
When walking through the exhibit, their story is told through visual representation. Visitors will also get to witness the only real pirate treasure ever discovered in Salem.
24. Salem Food Tours
Salem Food Tours provides an authentic foodie experience for visitors of the city. Tours are guided and taken on foot through the most popular areas of Salem.
Operating since 2012, it is the original provider of food tours in Salem. As such, it is a must-do activity for anyone traveling here. There are three separate tour options offered: AM coffee walks, afternoon stroll, and the Salem food tour.
Guests have the opportunity to grab breakfast and a coffee in the morning or sample New England clam chowder for lunch, depending on the tour of choice. The classic Salem food tour lasts for 4 hours and includes wine, savory cuisine, and dessert.
25. Sale Witch Board Museum
The Salem Witch Board Museum is centrally located on Salem’s Essex Street. As the name suggests, the exhibits are centered around ouija boards.
More specifically, this museum contains the largest collection in the world. Along with seeing the different types of boards on display, there are plenty of educational opportunities. If you decide to visit, you will learn about the origination and meanings of the ouija board.
26. Salem Halloween Museum
📍Map It: 131 Essex St, Salem, MA 01970 | Phone: (978) 741-1170 | Website | Hours: Open daily 12 pm - 8 pm | Entrance: Reservations suggested but not required, ticket prices $10 per adult, $5 for children 12 and under
The Halloween Museum of Salem is a family-friendly and interactive attraction. It is open year-round, despite its name.
Visitors can walk through the exhibits during any season, viewing vintage artifacts collected throughout the years. If Halloween is your favorite holiday, this museum will provide an unforgettable experience. Witness fortune-telling, costumes, jack-o-lanterns, Halloween themed movies, and more.
27. The Burying Point
The Burying Point is a famous cemetery in Salem. It is significant for its involvement in the Salem Witch Trials, and attracts a lot of tourists as a result.
The majority of people buried there were judges from the Witch Trials. There are also victims of the Revolutionary War who were laid to rest on the grounds. While it is a great landmark attraction to visit year-round, the cemetery is extra spooky on Halloween.
28. Salem Wax Museum
The Salem Wax Museum hosts a collection of life-sized wax figures. They are arranged in exhibits that create a visual display of historical events.
As expected, many of these exhibits contain scenes from the Salem Witch Trials. There are also areas of the museum that focus on other significant events in local history. In addition to exploring wax figure displays, guests can visit the gift shop for souvenirs to take home.
29. Derby Wharf Lighthouse
📍Map It: Salem Maritime National Historic Site, Salem, MA 01970 | Phone: (978) 740-1650 | Website | Hours: Open 24 hours
The Derby Wharf Lighthouse is located within the Salem Maritime National Historic Site. It used to be the only structure in this location, standing alone on the shore.
In recent years, a warehouse was built nearby. The lighthouse, nicknamed the “white square tower,” was originally constructed in 1871.
It wasn’t officially considered a historic landmark until 1987. To this day, it is a beautiful sight to see from the water or nearby land.
30. Pioneer Village
Salem’s Pioneer Village was originally built in the year 1930. It is now considered to be the first living history museum in the United States, spanning over three acres.
It is essentially a model of exactly how Salem was back in the 1630’s. Guests can expect to see depictions of the Salem Witch Trials and other significant events of that time period.
31. New England Pirate Museum
The New England Pirate Museum is an excellent educational experience for families traveling to Salem. The exhibits present Salem’s history of pirates through visual display.
Guests can expect to view life-sized wax figures and real artifacts from hundreds of years ago. While many attractions in Salem focus on the witch trials, this museum tells the story of the lesser known sea robbers. Stop by the souvenir shop on your way out to remember your visit.
32. The Witchery
The Witchery is an art studio in Salem, Massachusetts. The creative space is located on the waterfront, offering plenty of inspiration to guests on their way in.
This particular studio is unique in its offerings of witch-themed art. Fitting for its location in Salem, the studio provides activities like broom making and tarot readings.
33. Historic New England Phillips House
The Phillips House is a Federal-style mansion from the 1800s. It is located on Chesnut Street in Salem’s McIntyre Historical District.
The site is open to visitors weekly from Thursday to Sunday. This is something to keep in mind when planning your visit; the attraction will be closed on Monday, Tuesday, and Wednesday.
The house was built by Samuel McIntyre, and is known for its association with Elias Hasket Derby. Derby was one of the first people to become a millionaire from trading across the sea.
34. Brooksby Farm
Brooksby Farm is a picturesque destination in nearby Peabody, Massachusetts. The farm is open year-round to visitors from Tuesday through Saturday.
It is a popular attraction from summer through fall every year. Visitors can walk the grounds to pick a basket of their own fruit.
The property is also home to plenty of animals guests can interact with. Shop for souvenirs on the property before you leave as well.
The farm hosts several Halloween festivities in the fall. If you visit during this season, take advantage of pumpkin patches and plenty of hayrides around the farm.
35. Tiki Hut Boats
Tiki Hut Boats is a boat tour agency on Salem’s Harbor. This popular attraction offers cruises on the water for 90 minutes at a time.
The most unique thing about this location is the shape of the boats. As the name suggests, they are basically floating tiki huts, complete with straw canopies.
Boat prices start at $40 when available. However, due to popular demand, it can be difficult to secure a reservation here. This should be kept in mind when planning a visit.
36. Custom House
Custom House is a historical museum located on Salem’s Derby Street. It was built for the Federal Government hundreds of years ago, carefully designed by local architects.
The author Nathaniel Hawthorne also spent time at this location for several years. The house is mentioned in the book The Scarlet Letter. The museum is open daily in the mornings until noon, opening up again for a few more hours in the afternoon.
37. Deacon Gilles Distillery
📍Map It: 75 Canal St, Salem, MA 01970 | Phone: (978) 306-6675 | Website | Hours: Open Thursday 5 pm - 11 pm, Friday and Saturday 2 pm - 11 pm, Sunday 2 pm - 10 pm, Closed Monday - Wednesday | Entrance: No fee for entry, cocktails charged separately
Deacon Giles Distillery is a popular bar nestled on Canal Street in Salem. The goal of this location is to highlight Salem’s history of trade and spirits. Cocktails on the menu are handcrafted, offering unique tasting and touring experiences to guests.
38. The Helheim Gallery
The Helheim Gallery is a local favorite tattoo shop in Salem. If you are visiting and looking for a tattoo artist, this is the place to go.
The shop can be found in the downtown historic district, featuring world class artists. Custom tattoo designs are crafted by each artist. The shop also offers other services, including piercings.
The Hex Old World Witchery is one of the most unique experiences you can have while visiting Salem. It is a premier store for supernatural goods and metaphysical supplies.
If you are enchanted by all things magic and witchcraft, this eclectic shop is worth stopping by. Authentic leather witch hats are available for purchase, starting around $200.
40. Salem Ferry
The Salem Ferry is an excellent way to view the beautiful Boston Harbor. Join up to 148 other passengers on a high-speed catamaran speeding through the water. Regardless of the season, the Salem Ferry provides ample opportunity to enjoy the weather and see the sights from the ocean.
41. Salem Maritime National Historic Site
📍Map It: 160 Derby St, Salem, MA 01970 | Phone: (978) 740-1680 | Hours: Open daily 10 am - 5 pm
This National Park was originally established in the late 1930s. The property features a total of 12 landmark structures for guests to explore.
It was the first National Historic Site to be recognized in the United States. There are plenty of things to do, from taking a walk through the historical sites to sitting down for a meal nearby. You may even witness a wedding or similar special event during your visit to this popular venue!
42. International Monster Museum
The International Monster Museum is another popular attraction. It is located within Salem’s Witch City Mall on Essex Street.
Walk through several exhibits featuring monster memorabilia, learning about associated myths and legends. This attraction provides an interactive and chilling experience to guests.
43. Nahant Beach
Nahant Beach consumes 67 acres of coastal land in the nearby town of Nahant. In addition to serving as a public beach and recreation area, it is a nationally protected coastal reservation.
There are plenty of things to do when fisting the beach, from boating to picnicking. The close proximity to the nearby city of Boston provides opportunities for nearby entertainment and dining.
44. Chambers of Terror
Chambers of Terror is considered to be one of Salem’s top haunted house attractions. Some of the frightening characters you can expect to see inside range from scary clowns to demons and ghouls. If you enjoy the thrill of being scared, this haunted house is certainly worth a visit.
45. Cinema Salem
Cinema Salem is a popular movie theater located in the historic downtown neighborhood. This small boutique attraction features three screens for showing movies. In comparison to the average modern movie theater, this is a unique experience for visitors of Salem that is worth exploring.
46. Kensington Stobart Gallery
The Kensington Stobart Gallery provides valuable insight into Salem’s artistic history. Named after the famous maritime artist John Stobart, the museum has a vast collection of artwork from previous times. Browse through the gallery to discover beautiful paintings and limited-edition art prints you can’t find anywhere else.
47. Sunset Sail Salem
Sunset Sail is the premier provider of private and guided boat tours of the Salem Sound. From its convenient location on Blaney Street, visitors can set sail on a chartered yacht into the sunset.The best time to visit is, of course, at the end of the day when the sun is going down.
48. Artists Row
Salem is home to a vibrant artistic community, with tons of cultural history. Artist’s Row is an art center in historic downtown Salem.
The venue features 4 artist stalls, restaurants, and public restrooms. There is also a special event held periodically to help new artists get their names out there. Visit during this time to discover emerging artwork.
49. Hive & Forge
Hive & Forge is an arts and crafts store in Salem, providing handmade goods and supplies. Some of the most popular offerings include handmade journals and soaps. Visitors can also purchase tarot cards and other supernatural goods.
50. Omen Psychic
Omen is a psychic parlor on Essex Street in Salem. Visitors can stop by for a reading of their future or to participate in a number of magical events held throughout the year.
This is a popular destination to visit and leave a note for those who need healing. The witches of Omen then meditate over the notes, sending healing energy to their targets.
51. Witch DR
This is a charming shop on Lafayette Street specializing in glass merchandise. Some of the pieces offered include glass pipes for smoking and glass vaporizers. This is a highly reviewed location, renowned for its top quality craft glass souvenirs.
52. Peabody Historical Society
The Peabody Historical Society was originally created over 250 years ago. Since it was founded, it’s goal has been to preserve the grounds’ natural history.
There is also an extension of the property: the Smith Barn. This is a popular destination among tourists and locals, and frequently hosts weddings.
53. Count Orlok's Nightmare Gallery
Count Orlok’s Nightmare Gallery is a well-loved seasonal attraction in Salem. The movie monster museum features several famous horror and fantasy films. Fans of horror should plan a visit and prepare to be terrified!
54. Gallows Hill Park
Gallows Hill is a public park in Salem that is open year-round for all. The landmark has historical significance dating back to the Salem Witch Trials.
It was believed that the 9 people were hung on a tree in Gallows Hill. This has made it a major point of interest, attracting high tourist traffic over the past few decades.
55. Spellbound Tours
Visit Spellbound Tours if you are looking for the original Salem paranormal touring experience. Entrance costs $25 per person, and includes several haunted attractions throughout the city.
This trusted tour provides insight into the Salem Witch Trials and related events from hundreds of years ago. Whether you are visiting during Halloween or in the summer, this is an attraction you must see before leaving Salem.
56. Witch Pix
Witch Pix provides tourists the opportunity to create unforgettable memories from their trip to Salem. Book a 45 minute witch costume photo shoot for $82.50 per adult.
Take advantage of a full wardrobe and in-house stylist to get you ready for your photo affair. Photo subjects are able to pose however they wish. Feel free to make funny faces and let your personality shine, it’s your photo shoot!
57. Fort Sewall
📍Map It: 8 Fort Sewall Ln, Marblehead, MA 01945 | Phone: (781) 631-0000 | Hours: Open 24 hours | Entrance: Free
Formerly known as Gale’s Head Fort, Fort Sewall is a landmark located in Marblehead, Massachusetts. The fortification is situated near Marblehead Harbor, with up close views of the water. There is a paved walkway where visitors can take in the scenery and enjoy the waterfront location.
Entrance is free to the public, and the site is open 24 hours for exploration. Guests can view the structure, take a walk around the grounds, and take in the surrounding nature. There are plenty of benches scattered around the property to rest. In addition, picnic areas provide the perfect opportunity for families to stop and share a meal together on their way.
58. Hermetic Arts Learning Center
Hermetic Arts Learning Center is another well-known psychic in Salem. Located on Essex Street, the center was created to preserve and educate visitors on Western Esoteric Traditions.
Along with the classic tarot card readings, this location also has classes to take advantage of. These include Foundations of Ceremonial Magick, Mastering the Tarot, and Candle Magick Class.
In addition to getting psychic readings and attending classes, there is a shop attached to purchase souvenirs and supplies. The learning center has two locations in the area, making it convenient for those planning a visit to stop by during their travels.
59. Essex River Cruises and Charters
Essex River Cruises and Charters provides a unique touring experience on a chartered boat. Guests who hop on board can expect to hear a narrated story as they view the nearby scenery.
This attraction is well-known for its delicious clambakes. Along with public cruises and private charter tours, the company offers an option for private events. If you are celebrating something during your visit to Salem, it is worth it to contact them for special event rates!
60. Mercy Tavern
Mercy Tavern is a local-favorite American restaurant situated on Salem’s Derby Street. The gastropub features delicious comfort food classics with cocktails and live music. The atmosphere in the restaurant can be described as warm and cozy.
All ingredients are fresh and locally sourced. The owners of the restaurant pride themselves on being the best neighborhood restaurant in the area.
They strive to give back to the community, donating a percentage of all sales to various good causes. If you are visiting Salem and looking for a bite to eat, stop by Mercy Tavern for one of the best food experiences in the city!