The 25 Best Things to Do in Jacksonville

Sprawling beaches, lush parks, and a thriving arts scene make Jacksonville a hidden Florida gem waiting to be explored.

West Parker
By
West Parker
July 27, 2024

Jacksonville, Florida's best-kept secret, is a city that defies expectations. As the largest city by land area in the contiguous United States, Jacksonville offers an expansive playground for visitors and locals alike. This northeastern Florida metropolis, affectionately known as "Jax," seamlessly blends urban sophistication with natural beauty, creating a unique tapestry of experiences.

Picture this: 22 miles of wide, sandy beaches stretching along the Atlantic coast, the mighty St. Johns River snaking through the heart of the city, and the largest urban park system in the nation providing green oases at every turn. But Jacksonville's allure goes beyond its natural assets. The city pulses with a vibrant arts scene, a rich historical heritage, and a culinary landscape that's as diverse as its neighborhoods.

From the eclectic Five Points district to the upscale charm of San Marco, each corner of Jacksonville tells a different story. Whether you're a nature enthusiast, a history buff, an art lover, or a foodie, Jacksonville has something to pique your interest. So, pack your sense of adventure and get ready to uncover the unexpected delights of this Florida gem. Here are the 25 best things to do in Jacksonville that will make your visit unforgettable.

Soak Up the Sun at Jacksonville Beach

Perfect day at Jax Beach! The waves were great for surfing, and the wide sandy shore had room for everyone.
Surfers and sunbathers enjoying a sunny day at Jacksonville Beach, showcasing the vibrant coastal lifestyle

Start your Jacksonville adventure where the city meets the sea. Jacksonville Beach is a sun-soaked paradise that offers more than just your typical beach day. As you step onto the wide, sandy shore, you'll feel the energy of this vibrant coastal community. The beach stretches for miles, giving you plenty of space to find your perfect spot for sunbathing, building sandcastles, or simply watching the waves roll in.

For the active beachgoer, the possibilities are endless. Rent a surfboard and catch some waves – the consistent swells make it a great spot for both beginners and experienced surfers. If you prefer to stay on land, join a volleyball game or take a leisurely bike ride along the beachfront. As the day winds down, stroll along the Jacksonville Beach Pier, extending 1,320 feet into the Atlantic. It's the perfect place to watch the sunset paint the sky in hues of orange and pink.

Key Information:

  • Location: 2508 Beach Blvd, Jacksonville Beach, FL 32250
  • Hours: Open 24/7
  • Admission: Free public access

Why Visit: Experience the heart of Jacksonville's beach culture and enjoy a variety of water and beach activities.

Insider Tip: Visit during the week for a quieter experience, or come on weekends if you want to enjoy the lively atmosphere and local events.

Explore the Cummer Museum of Art and Gardens

Serene Italian Garden with reflecting pool at Cummer Museum, highlighting Jacksonville's cultural attractions
Found a little piece of Italy right here in Jacksonville! The gardens at Cummer Museum are absolutely breathtaking.

Step into a world where art and nature intertwine at the Cummer Museum of Art and Gardens. This cultural gem, nestled along the banks of the St. Johns River, houses over 5,000 works of art spanning from ancient times to the present day. As you wander through the galleries, you'll encounter everything from ancient Roman sculptures to contemporary American paintings.

But the true magic of the Cummer lies in its meticulously manicured gardens. These historic gardens, some dating back to 1903, are works of art in themselves. Stroll through the Italian Garden, with its reflecting pool and classical sculptures, or find serenity in the English Garden, where winding paths lead you through a lush landscape. Don't miss the massive Cummer Oak, a live oak tree that's over 200 years old and serves as a living link to Jacksonville's past.

Key Information:

  • Location: 829 Riverside Ave, Jacksonville, FL 32204
  • Hours: Tuesday-Sunday, 10 AM - 4 PM (Closed Mondays)
  • Admission: Adults $15, Seniors/Military $10, Children $5

Why Visit: Immerse yourself in world-class art and some of the most beautiful gardens in Florida.

Insider Tip: Visit on the first Saturday of the month for free admission, and don't forget to check out the interactive children's area, Art Connections.

Discover Wildlife at the Jacksonville Zoo and Gardens

Giraffe interacting with visitors at Jacksonville Zoo, showcasing the zoo's immersive animal experiences
Got up close with this friendly giraffe at Jacksonville Zoo today. The animal encounters here are amazing!

Get ready for a wild adventure at the Jacksonville Zoo and Gardens. This isn't your average zoo – it's a 117-acre park where over 2,000 rare and exotic animals roam in natural habitats. As you explore, you'll feel like you're traveling the globe, from the African savanna to the Australian Outback.

Start your journey in the African Forest, where you can watch gorillas and bonobos swing through the trees. Then, head to the Land of the Tiger to see Sumatran and Malayan tigers up close. Don't miss the giraffe overlook, where you can hand-feed these gentle giants. For a unique experience, take a ride on the Zoo Train, which offers a behind-the-scenes look at animal habitats and conservation efforts.

But it's not all about animals – the botanical gardens are equally impressive. Wander through themed gardens like the Asian Bamboo Garden or the vibrant River of Color. Kids will love the splash ground and the carousel, making it a perfect family day out.

Key Information:

  • Location: 370 Zoo Pkwy, Jacksonville, FL 32218
  • Hours: 9 AM - 5 PM daily
  • Admission: Adults $24.95, Children (3-12) $19.95, Seniors $22.95

Why Visit: Experience a world-class zoo that combines animal conservation with botanical beauty.

Insider Tip: Visit during feeding times for the best animal viewing, and consider upgrading to a behind-the-scenes tour for an unforgettable experience.

Stroll Through the Riverside Arts Market

Vibrant produce stands at Riverside Arts Market, highlighting Jacksonville's local food and artisan scene
Saturday morning well spent at Riverside Arts Market. The fresh produce and local crafts are incredible!

Every Saturday, the area under the Fuller Warren Bridge transforms into a bustling marketplace that captures the creative spirit of Jacksonville. The Riverside Arts Market is more than just a farmers market – it's a weekly celebration of local art, fresh produce, and community spirit.

As you wander through the market, you'll be greeted by the sounds of live music and the enticing aromas of food vendors. Browse stalls featuring handmade jewelry, unique artwork, and artisanal crafts. Chat with local farmers as you pick up fresh, seasonal produce. When hunger strikes, treat yourself to a variety of food truck offerings, from gourmet grilled cheese to authentic Thai cuisine.

The market's location along the St. Johns River adds to its charm. Take a break from shopping to stroll along the riverwalk, or find a spot to sit and enjoy your market finds with a view of the water.

Key Information:

  • Location: 715 Riverside Ave, Jacksonville, FL 32204
  • Hours: Saturdays, 10 AM - 3 PM (March - December)
  • Admission: Free

Why Visit: Experience the local flavors, art, and community spirit of Jacksonville in one vibrant setting.

Insider Tip: Arrive early for the best selection of produce and to catch the morning's live music performances. Don't forget to bring a reusable bag for your purchases!

Travel Back in Time at the Kingsley Plantation

Historic Kingsley Plantation main house framed by oak trees, showcasing Jacksonville's rich history
Stepped back in time at Kingsley Plantation today. The history here is both fascinating and sobering.

Tucked away on Fort George Island, the Kingsley Plantation offers a poignant glimpse into Florida's complex antebellum history. As the oldest standing plantation house in Florida, it serves as a powerful reminder of the state's slave-owning past and the lives of those who lived and worked here.

As you approach the main house, you'll notice its unique construction – a blend of West African, Spanish, and British colonial influences. Take a self-guided tour through the house and grounds, including the kitchen house, barn, and interpretive garden. The most sobering part of the visit is the arc of 32 tabby cabins where enslaved workers lived, a rare surviving example of slave quarters.

The plantation's history is as fascinating as it is complex. Learn about Zephaniah Kingsley and his wife Anna Madgigine Jai, a former slave who became a plantation owner herself. Their story provides a unique perspective on race relations in early 19th century Florida.

Key Information:

  • Location: 11676 Palmetto Ave, Jacksonville, FL 32226
  • Hours: Daily, 9 AM - 5 PM
  • Admission: Free

Why Visit: Gain insights into Florida's plantation era and the lives of both free and enslaved individuals during this period.

Insider Tip: Join a ranger-led tour (when available) for in-depth historical context and stories not covered in the self-guided materials.

Catch a Show at the Florida Theatre

Ornate ceiling of the historic Florida Theatre, highlighting Jacksonville's preserved architectural gems
Caught a show at the Florida Theatre last night. The architecture is as impressive as the performances!

Step into the grandeur of the roaring twenties at the Florida Theatre. This historic performing arts venue, opened in 1927, is a Jacksonville landmark that continues to bring world-class entertainment to the city. The moment you enter the lobby, you'll be transported back in time by the Mediterranean Revival architecture and ornate details.

The theatre's rich history is palpable – it's where Elvis Presley gave one of his first indoor concerts in the South. Today, it hosts a diverse array of performances, from rock concerts and comedy shows to ballet and theatrical productions. The intimate setting, with just over 1,900 seats, ensures there isn't a bad spot in the house.

Before the show, take a moment to admire the theatre's stunning architecture. The elaborate proscenium arch, the intricate ceiling, and the vintage chandeliers all contribute to the venue's timeless charm.

Key Information:

  • Location: 128 E Forsyth St, Jacksonville, FL 32202
  • Hours: Box office open Monday-Friday, 10 AM - 2 PM; Show times vary
  • Admission: Varies by performance

Why Visit: Experience world-class entertainment in a beautifully preserved historic theatre.

Insider Tip: Check the theatre's website for their ghost tour schedule – it's a fascinating way to learn about the building's history and alleged paranormal activity.

Immerse Yourself in Nature at the Jacksonville Arboretum & Gardens

Wooden boardwalk winding through lush forest at Jacksonville Arboretum, showcasing the city's natural beauty
Escaped the city bustle at Jacksonville Arboretum today. It's hard to believe this oasis is right in the city!

Escape the urban hustle and find tranquility at the Jacksonville Arboretum & Gardens. This 120-acre urban woodland is a hidden oasis, offering a network of hiking trails that wind through various ecosystems. From upland sand hills to a beautiful ravine with springs and creeks, the arboretum showcases the diverse natural habitats of northeastern Florida.

As you explore the trails, keep an eye out for native flora and fauna. The Lake Loop trail offers scenic views of the central lake, while the Ravine Trail takes you through a cool, shaded forest reminiscent of the Appalachian Mountains. For plant enthusiasts, the arboretum features themed gardens, including a palm garden and a rosemary garden.

Throughout the year, the arboretum hosts various events and educational programs. From guided nature walks to outdoor yoga sessions, there's always something new to experience.

Key Information:

  • Location: 1445 Millcoe Rd, Jacksonville, FL 32225
  • Hours: Daily, 8 AM to 5 PM
  • Admission: Suggested donation of $3 per person

Why Visit: Experience Florida's diverse ecosystems and enjoy peaceful nature trails just minutes from downtown Jacksonville.

Insider Tip: Visit early in the morning for the best chance to spot wildlife, and don't forget to bring water and insect repellent.

Dive into History at the Museum of Science & History (MOSH)

Interactive dinosaur exhibit at MOSH Jacksonville, highlighting the museum's engaging educational displays
Had a blast at MOSH today! The dinosaur exhibit was a hit with kids and adults alike.

Curious minds of all ages will find plenty to explore at the Museum of Science & History, affectionately known as MOSH. This interactive museum offers a fascinating journey through the natural, cultural, and scientific history of the Jacksonville area and beyond.

Start your visit with a trip through time in the "Currents of Time" exhibit, which chronicles 12,000 years of local history. Then, blast off into space at the Bryan-Gooding Planetarium, Florida's largest single-lens planetarium. Here, you can explore the cosmos through immersive shows and live star talks.

For hands-on fun, head to the JEA Science Theater, where live science demonstrations bring scientific principles to life. Kids will love the "Atlantic Tails" exhibit, where they can get up close with marine life in touch tanks.

Key Information:

  • Location: 1025 Museum Cir, Jacksonville, FL 32207
  • Hours: Monday-Thursday 10 AM - 5 PM, Friday 10 AM - 8 PM, Saturday 10 AM - 6 PM, Sunday 12 PM - 5 PM
  • Admission: Adults $15, Children (3-12) $12, Seniors $12

Why Visit: Engage with interactive exhibits that make learning about science and history fun for all ages.

Insider Tip: Check the schedule for planetarium shows and plan your visit around them. The "Cosmic Concerts" on Friday evenings offer a unique audio-visual experience.

Take a Stroll Along the Jacksonville Riverwalk

People jogging on Jacksonville Riverwalk at sunset, showcasing the city's outdoor recreational opportunities
Evening jog along the Riverwalk. The views of the St. Johns River and city skyline are unbeatable!

Experience the heart of Jacksonville along the St. Johns River on the Jacksonville Riverwalk. This scenic 2-mile promenade offers stunning views of the city skyline and the river, making it a perfect spot for a leisurely stroll, a jog, or a romantic evening walk.

The Riverwalk is divided into two sections – the Northbank and Southbank – connected by the Main Street Bridge. Along the way, you'll pass by some of Jacksonville's most iconic landmarks, including the Friendship Fountain, Riverside Arts Market, and the Jacksonville Landing.

As you walk, you'll find plenty of spots to sit and enjoy the view. Watch boats cruise by on the river, spot dolphins playing in the water, or simply enjoy the cool river breeze. The Riverwalk really comes alive at night when the city lights reflect off the water, creating a magical atmosphere.

Key Information:

  • Location: Both sides of St. Johns River in Downtown Jacksonville
  • Hours: Open 24/7
  • Admission: Free

Why Visit: Enjoy scenic views of Jacksonville's skyline and the St. Johns River while getting some exercise.

Insider Tip: Time your visit for sunset, then stay to watch the Main Street Bridge light up at night. It's a spectacular sight!

Experience Art in the Open at Hemming Park

Lively outdoor concert and food trucks in Hemming Park, highlighting Jacksonville's community events
Stumbled upon a great concert in Hemming Park tonight. Love how this city comes alive after dark!

At the heart of downtown Jacksonville lies Hemming Park, the city's oldest public park and a hub of cultural activity. This urban green space has been a gathering place for Jacksonville residents since 1857 and continues to be a focal point for community events and public art.

As you enter the park, you'll be greeted by the towering Confederate monument, a controversial piece of history that sparks important conversations about Jacksonville's past. Around the park, you'll find various sculptures and art installations that change regularly, turning the space into an open-air gallery.

Hemming Park is more than just a place to admire art – it's a community space where something is always happening. From food truck rallies and farmers markets to outdoor concerts and yoga classes, the park's event calendar is always full. Grab a coffee from one of the nearby cafes and spend some time people-watching or relaxing on the lawn.

Key Information:

  • Location: 135 W Monroe St, Jacksonville, FL 32202
  • Hours: Open 24/7
  • Admission: Free

Why Visit: Experience the heart of downtown Jacksonville and enjoy public art and community events.

Insider Tip: Check the park's event calendar before your visit – you might catch a free concert or a cultural festival.

Explore the Timucuan Ecological and Historic Preserve

Kayakers exploring salt marshes in Timucuan Ecological and Historic Preserve, showcasing Jacksonville's natural attractions
Kayaking through Timucuan Preserve was like entering another world. The biodiversity here is incredible!

Step into a world where nature and history intertwine at the Timucuan Ecological and Historic Preserve. This 46,000-acre national park is a tapestry of salt marshes, coastal dunes, and hardwood hammocks that tells the story of 6,000 years of human history in Northeast Florida.

As you explore the preserve, you'll encounter diverse ecosystems and historical sites. Hike the nature trails through maritime hammocks and salt marshes, keeping an eye out for wildlife like ospreys, alligators, and even the occasional manatee. The Theodore Roosevelt Area offers some of the best hiking in Jacksonville, with trails that wind through old-growth forests and along the St. Johns River.

Don't miss the Fort Caroline National Memorial, a reconstruction of the 16th-century French fort that was one of the first European settlements in the New World. The nearby Kingsley Plantation (which we covered earlier) is also part of this preserve, offering insights into the area's complex history.

Key Information:

  • Location: 12713 Fort Caroline Rd, Jacksonville, FL 32225
  • Hours: Daily, 9 AM - 5 PM
  • Admission: Free

Why Visit: Experience Florida's natural beauty and rich history in one vast, protected area.

Insider Tip: Bring binoculars for wildlife viewing, and check the tide schedules if you plan to kayak – the tidal creeks can be tricky to navigate at low tide.

Tee Off at TPC Sawgrass

Golfer teeing off at the famous 17th hole island green at TPC Sawgrass, highlighting Jacksonville's golfing attractions
Watched pros take on the infamous 17th hole at TPC Sawgrass today. It's even more challenging in person!

Golf enthusiasts, get ready for the round of a lifetime at TPC Sawgrass. Home to The Players Championship, one of the PGA Tour's most prestigious events, this world-renowned golf course offers a chance to play where the pros play.

The Stadium Course at TPC Sawgrass is the star attraction, featuring the infamous 17th hole – an island green that's both the dream and nightmare of golfers worldwide. As you make your way through the meticulously maintained fairways and greens, you'll understand why this course is considered one of the best in the world.

Even if you're not playing a round, the clubhouse is worth a visit. Take a tour to learn about the history of the course and The Players Championship, or enjoy a meal at the clubhouse restaurant with stunning views of the course.

Key Information:

  • Location: 110 Championship Way, Ponte Vedra Beach, FL 32082
  • Hours: Tee times available from sunrise to sunset
  • Admission: Green fees vary, check website for current rates

Why Visit: Play on one of the world's most famous golf courses and experience the challenge of the legendary 17th hole.

Insider Tip: Book your tee time well in advance, especially during peak season. If you're not playing, take the behind-the-scenes tour for a fascinating look at the course's operations.

Unwind at Atlantic Beach

People walking dogs on Atlantic Beach at sunrise, showcasing the relaxed coastal lifestyle near Jacksonville
Early morning walk on Atlantic Beach. The perfect way to start the day in this laid-back beach town!

For a more laid-back beach experience, head to Atlantic Beach. This charming coastal community offers a quieter alternative to Jacksonville Beach, with the same beautiful stretches of sand and rolling waves.

Atlantic Beach has a small-town feel that's perfect for those looking to escape the crowds. Spend your day sunbathing, building sandcastles, or taking a refreshing dip in the Atlantic. The beach is also great for shore fishing, and you might spot dolphins playing in the waves.

When you're ready for a break from the sun, explore the quaint Town Center. Here you'll find local boutiques, art galleries, and seafood restaurants serving up the catch of the day. Don't miss the Adele Grage Cultural Center, which hosts art exhibits and community events throughout the year.

Key Information:

  • Location: Atlantic Blvd & Ocean Blvd, Atlantic Beach, FL 32233
  • Hours: Beach access open 24/7
  • Admission: Free public access

Why Visit: Enjoy a more relaxed beach experience and explore a charming coastal community.

Insider Tip: Visit during the annual Dancin' in the Street festival in October for live music, food vendors, and a true taste of local culture.

Learn and Play at MOSH's Bryan-Gooding Planetarium

Immersive starry sky projection at Bryan-Gooding Planetarium, highlighting Jacksonville's educational attractions
Mind-blowing show at the planetarium tonight. Felt like I was floating through space!

While we've already mentioned MOSH, the Bryan-Gooding Planetarium deserves its own spotlight. As the largest single-lens planetarium in the Southeast United States, it offers an immersive journey through the cosmos that will leave you starry-eyed.

The planetarium's state-of-the-art projection system brings the night sky to life in stunning detail. From exploring the constellations to flying through the rings of Saturn, the shows here are both educational and awe-inspiring. The "Cosmic Concert" series pairs amazing visuals with popular music for a truly unique experience.

But it's not all about space – the planetarium also hosts shows about earth science, covering topics like climate change and extreme weather. These programs offer a new perspective on our planet and its place in the universe.

Key Information:

  • Location: Inside MOSH, 1025 Museum Cir, Jacksonville, FL 32207
  • Hours: Show times vary, check website for schedule
  • Admission: Included with MOSH admission; some shows have additional fees

Why Visit: Experience the wonders of the universe in Florida's largest planetarium.

Insider Tip: Arrive early to get the best seats – the middle of the second or third row offers the most immersive experience.

Shop and Dine at St. Johns Town Center

People enjoying outdoor dining at St. Johns Town Center, showcasing Jacksonville's upscale shopping and dining district
Perfect weather for outdoor dining at St. Johns Town Center. Great food and even better people-watching!

For a dose of retail therapy and culinary delights, head to St. Johns Town Center. This open-air shopping complex is Jacksonville's premier destination for fashion, dining, and entertainment.

With over 150 stores ranging from high-end luxury brands to popular retailers, you're sure to find something that catches your eye. Stroll along the palm-lined streets as you hop from store to store. When hunger strikes, you'll have plenty of options, from casual eateries to fine dining restaurants.

The Town Center isn't just about shopping – it's a community hub. Throughout the year, it hosts various events, including concerts, holiday celebrations, and fashion shows. The central park area is a great spot to relax and people-watch between shopping sprees.

Key Information:

  • Location: 4663 River City Dr, Jacksonville, FL 32246
  • Hours: Monday-Saturday 10 AM - 9 PM, Sunday 11 AM - 6 PM (restaurant hours may vary)
  • Admission: Free entry, pay for purchases

Why Visit: Enjoy top-notch shopping and dining in a beautiful outdoor setting.

Insider Tip: Visit during the holiday season to see the center transformed with festive decorations and special events.

Paddle Through the Intracoastal Waterway

Paddleboarders enjoying the calm waters of the Intracoastal Waterway, highlighting Jacksonville's water activities
Tried paddleboarding on the Intracoastal Waterway today. Such a peaceful way to explore Jacksonville's waterways!

Experience Jacksonville from a different perspective by kayaking or paddleboarding along the Intracoastal Waterway. This protected waterway offers calm waters perfect for both beginners and experienced paddlers.

As you glide along the water, you'll pass by pristine marshlands, mangrove forests, and maybe even spot some local wildlife. Keep your eyes peeled for manatees, dolphins, and a variety of shore birds. The waterway also offers access to several small islands and sandbars where you can stop for a picnic or a swim.

Many local outfitters offer kayak and paddleboard rentals, as well as guided tours if you prefer to explore with an expert. Some popular launch points include Dutton Island Preserve and Huguenot Memorial Park.

Key Information:

  • Location: Various access points along the Intracoastal Waterway
  • Hours: Daylight hours recommended for safety
  • Admission: Free access; rentals and tours have associated costs

Why Visit: Explore Jacksonville's beautiful waterways and get up close with nature.

Insider Tip: Plan your paddle around the tides – it's much easier to paddle with the current than against it.

Discover Local Flavors at Intuition Ale Works

Flight of craft beers at Intuition Ale Works, showcasing Jacksonville's thriving brewery scene
Sampling the local brews at Intuition Ale Works. The People's Pale Ale is my new favorite!

Quench your thirst and satisfy your taste buds at Intuition Ale Works, one of Jacksonville's premier craft breweries. Located in the heart of downtown, this local favorite offers a wide range of innovative beers in a welcoming, industrial-chic taproom.

Take a seat at the bar or grab a table and sample some of Intuition's core beers, like the popular People's Pale Ale or the refreshing Jon Boat Coastal Ale. For the adventurous, try one of their seasonal or experimental brews. The knowledgeable staff is always happy to guide you through the beer menu and help you find your perfect pint.

Intuition isn't just about great beer – they also have a full kitchen serving up delicious pub fare. The rooftop bar offers fantastic views of downtown Jacksonville and the St. Johns River, making it a perfect spot for sunset drinks.

Key Information:

  • Location: 929 E Bay St, Jacksonville, FL 32202
  • Hours: Monday-Thursday 3 PM - 10 PM, Friday-Saturday 11 AM - 11 PM, Sunday 11 AM - 9 PM
  • Admission: Free entry, pay for food and drinks

Why Visit: Taste locally crafted beers in a vibrant downtown setting with great views.

Insider Tip: Join a brewery tour (offered on Saturdays) to learn about the brewing process and get a behind-the-scenes look at the operation.

Explore the Quirky Side of Jax at the Museum of Contemporary Art Jacksonville

Visitor admiring large abstract painting at MOCA Jacksonville, highlighting the city's contemporary art scene
Spent hours getting lost in the exhibits at MOCA Jacksonville. The contemporary art scene here is seriously impressive!

For a dose of cutting-edge creativity, visit the Museum of Contemporary Art Jacksonville (MOCA). Housed in a historic building in the heart of downtown, MOCA showcases thought-provoking works by regional, national, and international artists.

The museum's permanent collection includes over 800 works, ranging from paintings and sculptures to digital media and installations. But what really sets MOCA apart is its commitment to showcasing emerging artists and experimental works. The exhibitions here often push boundaries and challenge perceptions, making each visit a unique experience.

Don't miss Project Atrium, a series of site-specific installations in the museum's towering Atrium Gallery. These large-scale works are commissioned specifically for the space and offer a truly immersive art experience.

Key Information:

  • Location: 333 N Laura St, Jacksonville, FL 32202
  • Hours: Tuesday-Saturday 11 AM - 5 PM, Sunday 12 PM - 5 PM, Closed Mondays
  • Admission: Adults $8, Seniors/Military $5, Children (2-12) $5

Why Visit: Experience cutting-edge contemporary art in a dynamic, ever-changing environment.

Insider Tip: Visit on the first Wednesday of each month for free admission and extended hours until 9 PM.

Take a Day Trip to Amelia Island

Horse-drawn carriage tour in historic Fernandina Beach on Amelia Island, showcasing a popular day trip from Jacksonville
Took a day trip to Amelia Island and felt like I stepped back in time. The horse-drawn carriage tour was charming!

Just a short drive northeast of Jacksonville, Amelia Island offers a perfect day trip destination. This barrier island combines beautiful beaches, rich history, and small-town charm to create a unique coastal experience.

Start your day with a stroll through the historic downtown of Fernandina Beach, the island's main town. Here, Victorian-era architecture houses boutique shops, art galleries, and cozy cafes. Don't miss the Palace Saloon, Florida's oldest continuously operating bar.

After exploring town, hit the beach. Amelia Island boasts 13 miles of pristine coastline, perfect for sunbathing, swimming, or hunting for shells. For a bit of adventure, try horseback riding on the beach – it's one of the few places in Florida where this is allowed.

Key Information:

  • Location: Approximately 30 miles northeast of Jacksonville
  • Hours: Always open, business hours vary
  • Admission: Free access to the island and beaches

Why Visit: Experience a charming coastal town with beautiful beaches and rich history, all within easy reach of Jacksonville.

Insider Tip: Take a guided nature tour through Amelia Island State Park for a chance to spot nesting sea turtles (in season) and learn about the island's unique ecosystem.

Catch a Show at Daily's Place Amphitheater

Energetic crowd at outdoor concert at Daily's Place Amphitheater, highlighting Jacksonville's live music scene
Amazing concert at Daily's Place last night. The open-air venue and perfect weather made for an unforgettable experience!

For a night of world-class entertainment under the stars, head to Daily's Place Amphitheater. This state-of-the-art venue, connected to TIAA Bank Field (home of the Jacksonville Jaguars), hosts a variety of concerts and live performances throughout the year.

The amphitheater's unique design, with a roof that protects from the elements while still allowing for an open-air feel, creates an intimate atmosphere despite its 5,500-person capacity. The stage has hosted everything from rock concerts and comedy shows to symphony performances, offering something for every taste.

Before the show, grab a bite to eat at one of the many food vendors offering local flavors. The venue's location next to the stadium and proximity to downtown makes it easy to extend your night out in Jacksonville.

Key Information:

  • Location: 1 Daily's Place, Jacksonville, FL 32202
  • Hours: Varies by event, check website for schedule
  • Admission: Varies by performance

Why Visit: Experience live performances by top artists in a unique, open-air setting.

Insider Tip: Arrive early to explore the venue and find the best viewing spot – the lawn seats offer a more relaxed, picnic-style experience.

Dive into History at the Ritz Theatre and Museum

Vintage movie posters in the lobby of Ritz Theatre and Museum, showcasing Jacksonville's African American cultural heritage
Fascinating visit to the Ritz Theatre and Museum. Learned so much about Jacksonville's rich African American history.

Step back in time and celebrate African American history and culture at the Ritz Theatre and Museum. Located in the historic LaVilla neighborhood, once known as the "Harlem of the South," this beautifully restored 1929 movie house now serves as a vibrant cultural center.

The museum portion offers a fascinating look at African American history in Northeast Florida, from the early days of colonial settlements through the Civil Rights era and beyond. Exhibits feature historical artifacts, photographs, and interactive displays that bring the stories of Jacksonville's African American community to life.

The theatre itself hosts a variety of performances throughout the year, including concerts, plays, and dance shows. Check the schedule to see if your visit coincides with one of their popular "Amateur Night" events, modeled after the famous Apollo Theater in Harlem.

Key Information:

  • Location: 829 N Davis St, Jacksonville, FL 32202
  • Hours: Tuesday-Friday 10 AM - 5 PM, Saturday 10 AM - 2 PM
  • Admission: Adults $8, Seniors $5, Children $5

Why Visit: Gain insights into Jacksonville's rich African American heritage and enjoy live performances in a historic setting.

Insider Tip: Take a guided tour for in-depth stories and context about the exhibits and the building's history.

Get Active at Kathryn Abbey Hanna Park

Surfers riding waves at Kathryn Abbey Hanna Park beach, highlighting Jacksonville's surfing spots
Caught some great waves at Hanna Park today. It's a hidden gem for surfing in Jacksonville!

For outdoor enthusiasts, Kathryn Abbey Hanna Park is a playground of possibilities. This 450-acre park offers a diverse range of activities, from beach fun to wooded adventures.

Start your day at the park's 1.5-mile beach, where you can swim, surf, or simply relax on the sand. The beach is known for its great waves, making it a popular spot for surfers of all skill levels.

Inland, you'll find a 60-acre freshwater lake perfect for fishing, kayaking, or pedal boating. The park also boasts over 20 miles of hiking and biking trails that wind through coastal hammocks and sand dunes. Mountain bikers particularly love the challenging off-road trails.

For families, there's a splash park for kids, picnic areas, and campgrounds if you want to extend your stay overnight.

Key Information:

  • Location: 500 Wonderwood Dr, Jacksonville, FL 32233
  • Hours: 8 AM to sunset daily
  • Admission: $5 per vehicle

Why Visit: Enjoy a variety of outdoor activities in one beautiful location, from beach time to forest adventures.

Insider Tip: Bring your own bike or rent one at the park to fully explore the extensive trail system.

Experience Southern Charm at Treaty Oak Park

Ancient Treaty Oak tree with hanging moss in Jacksonville, showcasing the city's natural landmarks
Visited the legendary Treaty Oak today. It's amazing to think this tree has been here for over 250 years!

In the heart of downtown Jacksonville stands a living piece of history – the majestic Treaty Oak. This 250-year-old Southern live oak tree, with its sprawling canopy and gnarled branches, is a testament to the city's natural heritage.

The park around the Treaty Oak is a peaceful oasis in the urban landscape. Take a moment to sit on one of the benches beneath the tree's massive canopy, which spreads over 190 feet. It's a perfect spot for a picnic, reading a book, or simply enjoying a moment of tranquility.

The tree gets its name from a local legend about a treaty signed between native tribes and settlers, though historians have debunked this story. Regardless of its true history, the Treaty Oak remains a beloved Jacksonville landmark and a symbol of the city's resilience.

Key Information:

  • Location: 1207 Prudential Dr, Jacksonville, FL 32207
  • Hours: Open 24/7
  • Admission: Free

Why Visit: Witness a living piece of Jacksonville's history and enjoy a peaceful moment in the heart of the city.

Insider Tip: Visit at night to see the tree beautifully illuminated, creating a magical atmosphere.

Indulge Your Sweet Tooth at Sweet Pete's Candy

Vibrant candy displays at Sweet Pete's Candy store, highlighting Jacksonville's unique attractions
Felt like a kid in a candy store at Sweet Pete's... because I literally was! The handmade chocolates are to die for.

For a whimsical adventure that will delight both kids and adults, head to Sweet Pete's Candy. Housed in a restored 1903 building in downtown Jacksonville, this candy paradise offers much more than just a sugar rush.

As you enter, you'll be greeted by the sweet aroma of freshly made confections. Watch candy makers at work through large windows, creating everything from hand-pulled lollipops to gourmet chocolates. The store offers over 1,000 types of candy, including many nostalgic favorites and unique creations.

But Sweet Pete's isn't just about buying candy – it's about experiencing it. Sign up for a candy-making class where you can learn to make your own treats, or join a guided tour of the factory. Don't miss the second floor, where you'll find a full-service restaurant and bar offering candy-inspired cocktails for the adults.

Key Information:

  • Location: 400 N Hogan St, Jacksonville, FL 32202
  • Hours: Monday-Thursday 11 AM - 9 PM, Friday-Saturday 11 AM - 10 PM, Sunday 11 AM - 9 PM
  • Admission: Free entry to store, classes and tours have associated costs

Why Visit: Experience a real-life candy wonderland and indulge your inner child.

Insider Tip: Try the chocolate-covered potato chips – they're a local favorite that perfectly balances sweet and salty.

Explore the Vibrant Riverside and Avondale Neighborhoods

Charming bungalow houses on tree-lined street in Riverside, showcasing Jacksonville's historic neighborhoods
Strolling through Riverside feels like walking through a living museum of architectural styles. So picturesque!

For a taste of Jacksonville's hip and historic side, spend some time exploring the adjacent neighborhoods of Riverside and Avondale. These areas are known for their beautiful architecture, ranging from grand mansions to charming bungalows, as well as their thriving food and arts scenes.

Start your exploration in the Five Points area of Riverside, a bohemian enclave filled with vintage shops, indie boutiques, and eclectic eateries. Grab a cup of coffee at a local cafe and people-watch from a sidewalk table.

As you wander, keep an eye out for the neighborhood's many murals – Riverside and Avondale are at the heart of Jacksonville's street art scene. The Cummer Museum of Art and Gardens, which we mentioned earlier, is located in this area and is well worth a visit.

For a unique experience, time your visit to coincide with the Riverside Arts Market, held every Saturday under the Fuller Warren Bridge. Here you'll find local artisans, fresh produce, and live entertainment.

Key Information:

  • Location: Riverside and Avondale neighborhoods, southwest of downtown Jacksonville
  • Hours: Always open, business hours vary
  • Admission: Free to explore

Why Visit: Experience Jacksonville's most artistic and historic neighborhoods, filled with unique shops, restaurants, and beautiful architecture.

Insider Tip: Take a guided tour with Riverside Avondale Preservation to learn about the area's rich history and architectural significance.

Catch a Jacksonville Jumbo Shrimp Game

Exciting baseball game at 121 Financial Ballpark with Jacksonville skyline, highlighting local sports scene
Cheering on the Jumbo Shrimp at 121 Financial Ballpark. Minor league baseball with major league fun!

Baseball fans, don't miss the chance to catch a Jacksonville Jumbo Shrimp game at 121 Financial Ballpark. As the Double-A affiliate of the Miami Marlins, the Jumbo Shrimp offer high-quality baseball in a fun, family-friendly atmosphere.

The ballpark, located in downtown Jacksonville, offers great views of the city skyline and the St. Johns River. But it's not just about the game – Jumbo Shrimp games are known for their quirky promotions and between-inning entertainment. From "Thirsty Thursdays" with discounted drinks to post-game fireworks on weekends, there's always something extra to enjoy.

Even if you're not a big baseball fan, the lively atmosphere and affordable tickets make a Jumbo Shrimp game a great way to spend an evening in Jacksonville.

Key Information:

  • Location: 301 A Philip Randolph Blvd, Jacksonville, FL 32202
  • Hours: Game times vary, check schedule on website
  • Admission: Tickets start at $5, varying by seat location

Why Visit: Experience America's pastime in a fun, affordable setting with a local flair.

Insider Tip: Sit along the first base line for the best views of the Jacksonville skyline.

Relax at Jax Beach Pier

Silhouettes of fishermen on Jax Beach Pier at sunset, showcasing popular local pastime and scenic views
Ended the day watching the sunset from Jax Beach Pier. The perfect mix of relaxation and local color!

While we've already mentioned Jacksonville Beach, the Jax Beach Pier deserves its own spotlight. Stretching 1,320 feet into the Atlantic Ocean, this pier offers stunning views and a variety of activities.

Fishing enthusiasts will love the opportunity to cast a line from the pier – you can rent gear right on site if you didn't bring your own. Even if you're not fishing, a walk to the end of the pier offers a unique perspective of the coastline and a chance to spot marine life.

The pier is also a prime spot for watching surfers catch waves, especially in the early morning or late afternoon when the lighting is particularly beautiful. Stick around for sunset to see the sky painted in vibrant colors over the ocean.

Key Information:

  • Location: 503 1st St N, Jacksonville Beach, FL 32250
  • Hours: 6 AM - 10 PM daily
  • Admission: $1 for sightseeing, $3 for fishing (plus fishing license fees)

Why Visit: Enjoy panoramic ocean views, try your hand at pier fishing, or simply soak in the coastal atmosphere.

Insider Tip: Visit early in the morning to watch local fishermen bring in their catch and possibly spot dolphins playing in the waves.

Structuring Your Jacksonville Trip for a 3-Day Itinerary

Now that we've explored the best things to do in Jacksonville, let's put it all together into a 3-day itinerary. This plan will help you make the most of your time in the River City, balancing popular attractions with hidden gems and allowing for a taste of Jacksonville's diverse offerings.

Day 1: Downtown and Riverside Explorations

Start your Jacksonville adventure in the heart of the city.

  • Morning: Begin at the Cummer Museum of Art and Gardens. Explore the art collections and stroll through the beautiful riverside gardens.
  • Lunch: Head to the nearby Riverside Arts Market (if it's a Saturday) or grab a bite at one of the local eateries in the Five Points area.
  • Afternoon: Take a walk along the Jacksonville Riverwalk, enjoying views of the St. Johns River and the city skyline.
  • Evening: Catch a show at the historic Florida Theatre or enjoy dinner and craft beers at Intuition Ale Works.

Day 2: Beach Day and Outdoor Adventures

Dedicate your second day to Jacksonville's natural beauty.

  • Morning: Start early with a visit to Jacksonville Beach. Take a stroll on the beach or try surfing if you're feeling adventurous.
  • Lunch: Grab a casual lunch at one of the beachfront restaurants.
  • Afternoon: Head to Kathryn Abbey Hanna Park for hiking, biking, or kayaking.
  • Evening: Watch the sunset from the Jacksonville Beach Pier, then enjoy a seafood dinner at a local restaurant.

Day 3: Cultural Immersion and Family Fun

Wrap up your trip with a mix of history, culture, and entertainment.

Remember, this itinerary is just a suggestion. Feel free to mix and match activities based on your interests, the weather, and any events happening during your visit. Jacksonville has so much to offer that you're sure to have a memorable trip no matter what you choose to do!

Jacksonville, with its blend of natural beauty, rich history, and vibrant culture, offers a unique Florida experience that goes beyond the typical beach vacation. From the sprawling urban parks to the energetic downtown, from tranquil beaches to world-class museums, this city has something for every type of traveler. Whether you're seeking outdoor adventures, cultural explorations, or simply a relaxing getaway, Jacksonville delivers with its own brand of Southern charm and coastal cool. So pack your bags, bring your sense of adventure, and get ready to discover the unexpected delights of Florida's "First Coast". Your Jacksonville journey awaits!

West Parker
West Parker
Article updated:
August 7, 2024 9:22 AM

West Parker, a Cornell University School of Hotel Administration graduate, has spent two decades as the secret weapon of the jet-set elite, crafting bespoke adventures that redefine luxury travel. Now a resident writer for Town & Tourist, this 45-year-old "Architect of Extraordinary Journeys" combines razor-sharp insights with unparalleled industry connections to deliver experiences that even the most discerning globetrotters can't help but rave about. West's expertise spans from exclusive real estate to fine dining, making him the go-to strategist for those who demand nothing but the extraordinary in their travels.

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